As a coffee shop owner, you always seek ways to increase revenue, enhance customer experience, and streamline operations. One of the easiest ways to boost your bottom line is by expanding your menu with high-quality, grab-and-go food options. Enter Dis Burrito—a premium, ready-to-heat burrito designed to complement your coffee offerings and increase ticket sizes.

This blog will explain how adding Dis Burrito to your menu can increase profits, improve customer satisfaction, and simplify operations without adding hassle.

Why Add Dis Burrito to Your Menu?

1. Boost Average Ticket Size

• Customers grabbing a morning coffee often look for a quick and satisfying breakfast.
• By adding Dis Burrito, you provide an easy upsell opportunity that increases the average order value.
• A customer who spends $4-6 on coffee is likely to spend an additional $7–$8 on a burrito, instantly increasing revenue per transaction.

2. Attract More Customers

• Many coffee drinkers prefer a protein-packed, hearty breakfast to go with their caffeine fix.
• Offering high-quality burritos helps differentiate your shop from competitors that only offer pastries or limited food options.
• A unique, premium food item creates word-of-mouth marketing and repeat business.

3. Minimal Effort, Maximum Profit

• Dis Burrito requires no kitchen or prep work—just heat and serve.
• This allows you to offer a substantial food option without increasing labor costs or kitchen complexity.
• With a high margin and low waste, burritos provide a consistent revenue stream without the risk of spoilage associated with fresh-made meals.
  
  

Operational Simplicity: How It Works

Step 1: Stock Your Freezer

Burritos arrive frozen and can be stored in a freezer until needed. The frozen format reduces waste and ensures availability during peak hours.

Step 2: Heat & Serve

Burritos can be quickly heated in a panini press, Airfryer, or microwave. Your baristas can prepare them in minutes, keeping operations smooth and efficient.

Step 3: Easy Grab-and-Go Setup

• Display burritos in a warming case or label them for easy grab-and-go sales.
• Promote them with signage near the register to encourage impulse purchases.

Profit Breakdown: The Numbers

Let's look at a simple revenue projection for a coffee shop selling burritos:

With just 10 burrito sales per day, your shop could generate an additional $28,287 per year in sales!

*Approximate sales, subject to change. Sales not guaranteed.

Customer Testimonials

Salida Coffee Caboose did this just last year. They sold 3,686 burritos!

Marketing & Promotion Tips

1. Bundle with Coffee

• Offer a 'Breakfast Combo' featuring a coffee + burrito at a special price.
• Example: "Latte + Dis Burrito = $14.00" (Customers love value deals!)

2. Promote on Social Media

• Feature Dis Burrito on Instagram and Facebook to entice morning customers.
• Highlight how easy and delicious they are with quick, engaging videos.

3. Signage & Menu Placement

• Add burritos to your printed and digital menus.
• Use eye-catching signage near the order counter to increase visibility.

4. Loyalty & Upsell Strategies

• Offer a punch card for breakfast combos.
• Train baristas to suggest burritos with morning drinks.

Conclusion

Adding Dis Burrito to your coffee shop’s menu is a low-effort, high-reward decision that increases revenue, attracts more customers, and simplifies operations. With minimal investment and maximum profit potential, this is an easy way to set your coffee shop apart.

About Dis Burrito
Dis Burrito is delighting food service customers everywhere with our ooey-gooey breakfast burritos. Available in six vibrant flavors—including vegetarian, vegan, and gluten-free options—we offer something to satisfy every taste. Perfect for hospitals, universities, hotels, coffee shops, and more, Dis Burrito is your go-to choice for any retail location in search of an irresistible grab-and-go breakfast. Interested in learning more? Visit disburrito.com.