Just Starting a Coffee Shop? Here’s Why You Should Lock in Your Breakfast Menu Now

Opening a coffee shop is exciting…and overwhelming. Between finding the perfect location, choosing your espresso machine, designing your space, hiring staff, and getting your permits in order, it’s easy to push the food menu to the bottom of the list.

But here’s the truth: if you wait to think about breakfast until after you open, you’re already losing sales.

From day one, customers will decide if you’re “just a coffee shop” or a place they can rely on for both coffee and breakfast. If you don’t have food, they’ll go somewhere else—and you might lose them for good.

First Impressions Matter

When a new customer walks through your door, you have a small window to make a lasting impression.

• If they get great coffee and a satisfying breakfast, you’re now part of their morning routine.
  
  
• If they love your coffee but have to leave to find food, you’re just one of many coffee options.
  
  

Food—especially grab-and-go breakfast—signals that you’re a complete stop, not a half-stop.

Breakfast is the Biggest Upsell Opportunity

Adding a $6–$8 breakfast item to a $4 coffee instantly doubles your ticket size. That’s not wishful thinking—it’s exactly what happens when shops add a grab-and-go program like ours.

Coffee wakes people up. Breakfast fuels their day. Put the two together, and you’ve got a loyal, high-spending customer.

Why Wholesale Breakfast Burritos Work for New Shops

Launching with heat-and-eat wholesale breakfast burritos is one of the smartest moves you can make:

• No kitchen build-out: skip the expense and time.
  
  
• Easy training: new staff can learn to heat and serve in minutes.
  
  
• Minimal waste: frozen product means you only heat what you sell.
  
  
• Scales with demand: whether you sell 5 or 50 a day, the process stays the same.
  
  
• Fits any space: all you need is a small freezer and a reheating method you probably already own.
  
  

How to Start Strong

1. Choose a core menu: choose 2-3 or all 6 burrito flavors that appeal to anyyone (classic bacon, sausage, veggie, chicken chorizo, gluten free, or vegan).
   
   
2. Bundle for value: launch with a coffee + burrito combo at an easy “yes” price.
   
   
3. Promote it from day one: put it on your menu board, post it on social, hang up signage we provide, and make sure every customer knows you serve breakfast.
   
   

Don’t Wait Until After You Open

Adding food later means you’ve already trained your customers to think of you as a “coffee only” shop.

Considering it?
Qualified shops (coffee or other!) can request a sample case so you can see exactly how easy it is to add high-quality breakfast burritos to your shop.

👉 Request a sample

About Dis Burrito:

Dis Burrito is a wholesale provider of premium, ready-to-eat breakfast burritos made with high-quality ingredients. Perfect for bars, cafes, and venues, Dis Burrito offers a convenient, tasty solution for businesses looking to satisfy customers' cravings while boosting revenue. Whether it's a grab-and-go option or a late-night menu item, Dis Burrito is the perfect addition to any food service operation. To learn more about how Dis Burrito can transform your menu and increase profits, visit disburrito.com.