Why Value Always Wins: How Dis Burrito Helps Coffee Shops Serve Smarter, Not Cheaper

In the crowded world of food service, leading with price is tempting. After all, customers are cost-conscious and margins matter. But here's the truth: if your only selling point is price, you're one competitor away from losing your customer. That’s why at Dis Burrito, we’re flipping the script and leading with something stronger—value.

The Problem with Selling on Price Alone

When your pitch is “we’re cheaper,” you’re inviting your customer to shop around. And they will. Because if a better deal comes along, your product becomes instantly replaceable. Selling on price alone builds a transactional relationship, not a loyal one.

At Dis Burrito, we believe your food program should be an extension of your brand—something that draws people in, keeps them coming back, and helps you grow. That starts with adding value, not just cutting costs.

What Does “Value” Look Like with Dis Burrito?

Here’s how Dis Burrito helps your business maximize value:

• Premium Ingredients: We partner with trusted brands like Vital Farms for our eggs and source clean, crave-worthy ingredients across the board. That means higher quality = higher perceived value for your customers.
  
  
• Contract Pricing: No rollercoaster costs here. We negotiate ingredient pricing to protect you from market volatility (think: egg shortages, meat spikes, or cheese surges) by buying direct and partnering with manufacturers. We help you plan smarter and keep prices consistent.
  
  
• Operational Flexibility: Time is money. Our burritos are fully cooked, frozen, and packaged for easy reheating. We have stress tested every way you can think of for reheating, so once you receive the burritos, it's just “Thaw and Heat.” You don’t need to spend hours prepping breakfast in-house—or pay for that labor.
  
  
• Marketing Support: We don’t just drop burritos at your door and disappear. From custom signage to downloadable guides, campaigns, and social content, we’re here to help you actually sell them.
  
  

The Takeaway: Be the Shop That Adds Value

Whether you're running a campus café, airport kiosk, or local coffee shop, your customers are looking for more than just breakfast—they’re looking for an experience. When you lead with value, you become a partner in their daily routine, not just another vendor.

Dis Burrito isn't just another breakfast option—it’s a smarter business move.

Want to learn more about how to position Dis Burrito for your customers? Download our Download our Ultimate Guide to Profitability or reach out to see how we can help your shop stand out.